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Magna Parsa - Hotel à Parfum,

Once a perfume factory, a captivating luxury hotel where emotions, talent, and artisan savoir-faire come together to create a dreamlike and unforgettable experience


Milan, Lombardy




5 star


from €500 per night

This luxury hotel in the heart of Milan’s design district is a haven of olfactory delights, perfectly combining environmental sustainability and modern technology, creativity and precision. Every suite and common space within this exquisite establishment exudes a unique fragrance, meticulously crafted by some of the world's most renowned perfumers. The olfactory journey acts as a captivating thread weaving through every space, also allowing guests to indulge in an olfactory aperitivo at the lounge bar or in the garden.

Strategically positioned in the vibrant city of Milan, on a quiet side street off Via Tortona, guests of Hotel à Parfum can easily explore museums, art galleries, and historic landmarks, including the magnificent Cathedral. Fashion enthusiasts can indulge in a shopping spree along the renowned Via Monte Napoleone, home to luxurious designer boutiques and renowned fashion houses. Immerse yourself in Milan's vibrant nightlife, with a plethora of trendy bars, clubs, and entertainment venues in the historic canals of Navigli District, just a stone's throw away from the hotel. Additionally, the hotel's renowned perfume laboratory is the ideal location to discover a curated selection of thirty-nine Essences, ranging from floral and fruity to woody aromas, under the guidance of the lab-tender. Take time to savour excellent cocktails, wines and creatively presented Italian dishes in the onsite restaurant, after rejuvenating in the relaxation area.

Developed over three floors, this luxury hotel in Milan boasts 68 suites, all having names of blossoming trees and plants, woods or aromatic shrubs, as well as a distinct fragrance, ranging from earthy tones evoking the great outdoors to the delicate aromas of juniper and cedar. Abstract paintings adorn walls, artistically capturing the essence of the fragrances permeating each room. The accommodations, crafted with meticulous attention, offer generous space, characterised by brushed oak wood floors and thoughtfully selected designer furnishings, in addition to subtle colours and refined lighting. Some of the suites feature a private terrace with elegant furnishings or indoor Jacuzzi.

The Details


Milan, Lombardy

Close to Navigli District, Milan Cathedral and Vittorio Emanuele Gallery


Junior Deluxe & Premium, Executive, Prestige & Family Suites

Presidential Suite & Gran Presidential Suite


Living area with sofas and coffee table in some suites

TV with Sky satellite channels

Pillow menu

Coffee machine Minibar and snack bar


DA NOI IN restaurant

Spa with relaxation area


Gym & Personal trainer on request


Air conditioning in all rooms

Free Wi-Fi Internet access


Massage therapies on request

Hotel à Parfum is the perfect choice for those looking for an one-of-a-kind experience in a place where scents and luxury intertwine enveloping guests in a captivating olfactory journey.

Property availability

Magna Parsa - Hotel à Parfum, Milan

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The Location

Surrounded by the quiet atmosphere of Via Forcella, ensuring absolute tranquility, the hotel is at a 30 minutes’ walking distance from the main attractions such as the Cathedral and the Sforzesco Castle. The airports of Linate and Malpensa are within an hour’s drive.

Immerse yourself in Milan fashion district
Visit the Duomo, Milan's gothic cathedarl
Spend the day exploing the Italian Lakes

Let’s start the adventure...

Enquire now and our team will craft the perfect Italian travel experience for you.