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Hotel L'Orologio,

"Ideal location, classic comforts and a stylish design are combined with great service and amenities in this hotel in Florence historical centre"


Florence, Tuscany




4 star


from €210 per night

Overlooking one of Florence’s most ancient squares and just a few minutes from the Duomo and Ponte Vecchio, the contemporary Hotel L’Orologio has a themed décor inspired by the magical world of Haute Horlogerie. Each floor of the hotel is dedicated to a luxury wristwatches designer, from Rolex to Vacheron-Costantin and Patek Philippe.

With each floor inspired by a brand of Swiss watch, so you can expect images of luxury watches on your bedroom walls. The style is cosy, with a warm, rich colour palate, dark hardwood floors and leather armchairs and headboards.

In the morning, breakfast is served in a splendid top floor with bird’s eye views over the piazza and the surrounding rooftops. In the evening, enjoy a cocktail or a light meal at the hotel L’O lounge bar. Tasty simple dishes available from noon to midnight make it a perfect alternative to searching out a restaurant if you are tired after a long day exploring Florence’s many treasures.

The Details


Florence, Tuscany

Close to Florence Cathedral, San Lorenzo market and the Uffizi Gallery


Superior, Deluxe, Duplex and Family

Junior Suite, Suite and Steel Suite


Air conditioning

WiFi internet connection

Officina Profumo-Farmaceutica di Santa Maria Novella courtesy kit in all rooms

Electric kettle with tea and coffee


L'O lounge bar

Fitness centre with Technogym equipment



Garage available in the area (at an extra cost)

Family rooms available

Meeting room for up to 40 people with audio-visual equipment

The perfect solution for families, couples or small groups wishing to spend some exploring the many treasures of Florence.

Property availability

Hotel L'Orologio, Florence

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The Location

Situated in Piazza Santa Maria Novella, just opposite the homonym church and five minutes away from Florence train station, the hotel is close to markets, designer boutiques, plenty of good cafes and restaurants and all of the city’s main attractions. Perfect to easily explore what this Renaissance city has to offer.

Taste some of the best Italian gelato
Admire Florence at night
Spend the day exploring the nearby Siena

Let’s start the adventure...

Enquire now and our team will craft the perfect Italian travel experience for you.