Elegant and charming atmosphere combined with the exquisite art of accommodation which is a cornerstone of Florence hospitality.

Standing on buzzing Piazza Santa Maria Novella, the hotel is closed to the chic designers stores of Via Tornabuoni and just minutes away from the Duomo, Ponte Vecchio and the market are of San Lorenzo. Just across the square is the Museo del Novecento with its collection of 19th and 20th-century art. For those arriving in Florence by train, the station is just a five minutes’ walk away.

Decorate with elegance and great attention to details, this classic hotel in Florence historical centre is the epitome of taste and style. Impeccable service, ideal location, classic comforts and excellent value make it the perfect choice for travellers looking for classic Italian charm.

Small and cosy communal spaces add to the intimate feeling of this elegant hotel. In addition to cocktail bar serving drinks and snacks throughout the day, the hotel facilities include a fitness room and sauna, ideal for those that cannot turn down on a bit of exercise. There’s no restaurant, but you can pop round the corner for lunch and dinner to the buzzy L’O bar at sister hotel L’Orologio.

The strong colour scheme of the communal spaces continues in the bedrooms, where deep yellow is paired with forest green, rich bordeaux, or russet-y orange; a mix of old and new with velvets and silks, dark parquet flooring and warm lighting. Beautiful Carrara marble bathrooms have specially-commissioned products from the nearby Officina di Santa Maria Novella pharmacy.

With several interconnecting rooms, Hotel Santa Maria Novella is the perfect choice for families looking to explore Florence independently.