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Hotel Santa Maria Novella,

"Elegant and charming atmosphere combined with the exquisite art of accommodation which is a cornerstone of Florence hospitality"


Florence, Tuscany




4 star superior


from €213 per night

Decorate with elegance and great attention to details, this classic hotel in Florence historical centre is the epitome of taste and style. Impeccable service, ideal location, classic comforts and excellent value make it the perfect choice for travellers looking for classic Italian charm.

Small and cosy communal spaces add to the intimate feeling of this elegant hotel. In addition to cocktail bar serving drinks and snacks throughout the day, the hotel facilities include a fitness room and sauna, ideal for those that cannot turn down on a bit of exercise. There’s no restaurant, but you can pop round the corner for lunch and dinner to the buzzy L’O bar at sister hotel L’Orologio.

The strong colour scheme of the communal spaces continues in the bedrooms, where deep yellow is paired with forest green, rich bordeaux, or russet-y orange; a mix of old and new with velvets and silks, dark parquet flooring and warm lighting. Beautiful Carrara marble bathrooms have specially-commissioned products from the nearby Officina di Santa Maria Novella pharmacy.

The Details


Florence, Tuscany

Close to Santa Maria del Fiore Cathedral, San Lorenzo Market and Palazzo Vecchio


Superior, Deluxe and Family Room

Junior Suite, Suite and Honeymoon Suite


Air conditioning

High-speed WiFi

Minibar, coffee & tea maker

Egyptian cotton sheets


Fitness room with Technogym machines

Finnish sauna

Two reading rooms with fireplace


Access to L’O lounge bar just around the corner

Business lounge with elegant oval table, for small meetings of up to 8 participants

With several interconnecting rooms, Hotel Santa Maria Novella is the perfect choice for families looking to explore Florence independently.

Property availability

Hotel Santa Maria Novella, Florence

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The Location

Standing on buzzing Piazza Santa Maria Novella, the hotel is closed to the chic designers stores of Via Tornabuoni and just minutes away from the Duomo, Ponte Vecchio and the market are of San Lorenzo. Just across the square is the Museo del Novecento with its collection of 19th and 20th-century art. For those arriving in Florence by train, the station is just a five minutes’ walk away.

Explore Piazza Santa Maria Novella and the contemporary Museo Novecento
Climb to the top of Florence's Cathedral for magnificent views of the city
Enjoy a food tour and visit the famous San Lorenzo market

Let’s start the adventure...

Enquire now and our team will craft the perfect Italian travel experience for you.