The tradition, rooted in the meticulous care of cashmere goats and the artful processing of their fleece, reflects an unwavering commitment to quality and refinement. From the shearing of the goats to the skilled hands that transform the raw fibres into sumptuous garments, Umbria's cashmere tradition embodies a harmonious blend of heritage and contemporary elegance. This textile symphony resonates not only as a symbol of luxury but as a testament to the region's dedication to preserving artisanal techniques and fostering a sustainable and ethical approach to fashion.

Amidst the rolling hills and quaint villages of Umbria, the name Brunello Cucinelli emerges as a beacon of excellence in the world of cashmere. Cucinelli, affectionately known as the "cashmere king," established his eponymous brand in the early 1980s in the village of Solomeo. This charming locale, with its cobbled streets and rustic charm, became the birthplace of a brand that would redefine the landscape of luxury fashion, particularly in the realm of cashmere.

Brunello Cucinelli's vision transcends mere fashion; it embodies a commitment to sustainability and ethical practices, elevating the production of cashmere to an art form. The verdant hills of Umbria not only provide a breathtaking panorama but also serve as the source of ethically harvested raw materials. Cucinelli's approach to fashion reflects a harmonious coexistence with nature, where the creation of each cashmere garment becomes a testament to the region's dedication to preserving artisanal traditions.

Beyond Solomeo, Umbria's cashmere narrative extends to the wider fashion landscape. The region's commitment to quality and craftsmanship has inspired other artisans and brands to incorporate cashmere into their collections. Whether it's a cosy sweater or an elegant shawl, Umbria's cashmere creations embody the region's spirit of refinement and attention to detail.

Discover cashmere production with our tailor made experiences while staying in one of our luxury villa rentals in Umbria.